Casino is an exciting and fun environment that features flashy decor, upbeat music, and a variety of games that you can try your hand at. While some games require skill, many of them are pure chance and the thrill of not knowing whether or not you’ll win is what keeps many people coming back.
Casinos are also perfect for group entertainment and events like weddings, birthday parties, and business meetings. Because they are so popular for these types of events, it’s important that casino marketers understand what their guests want from a gaming experience and target them accordingly.
For example, the average casino customer is a forty-six year old woman from a household with an above-average income. Depending on their level of spending, these players may be rewarded with comps (free goods or services) that include things like hotel rooms, dinners, tickets to shows, and even airline flights. Increasingly, casinos are focusing their marketing efforts on attracting millennial and Gen Z consumers, who tend to spend less on gambling and more on food, drinks, entertainment, and other non-gambling offerings.
It’s also important that casino marketers keep up with the latest trends in gambling and the ways that they are influencing consumer behavior. For instance, a recent study found that while older generations still prefer traditional forms of gambling, younger gamblers are more likely to favor online components to floor games and mobile marketing strategies. As such, casinos that focus on these millennial and Gen Z audiences are likely to see greater returns on their investment in the long run.