Global gold prices are often not only influenced by demand and supply factors, but also depend heavily on global economic conditions. In recent years, economic uncertainty resulting from the financial crisis, pandemic, and geopolitical tensions have caused significant fluctuations in gold prices. Gold is considered a safe haven asset, meaning investments in gold often increase when economic conditions are unstable. One factor that greatly influences the price of gold is inflation. When inflation rises, currency values ​​tend to decline, and investors turn to gold as protection. Data shows that rising inflation often contributes to rising global gold prices. Apart from that, low interest rates also affect the demand for gold. Lower interest rates reduce the opportunity cost of holding gold, thereby attracting more investment. In the global context, monetary policy taken by central banks, especially the US Federal Reserve, plays a key role. When the Fed decides to lower interest rates or continue its quantitative easing program, it directly affects the value of the US dollar. A decline in the value of the dollar tends to increase the price of gold because gold is priced in dollars. This creates a situation where international investors are turning to gold as a store of value. On the other hand, physical gold demand from large countries such as India and China is also important. India, as one of the largest gold markets, is very sensitive to gold prices due to wedding traditions and festivals that require high volumes of gold. When prices rise, demand from India may decrease, which will affect global prices. Likewise, China, which has a rapidly growing middle class, also plays a large role in global gold demand. Geopolitics has an impact that should not be ignored. Tensions between countries, such as tensions between the US and China, or conflicts in the Middle East, often increase market uncertainty. In this situation, investors tend to turn to gold as a safe alternative currency. Hedging tactics using gold in portfolios also increase as political uncertainty increases, increasing demand and, in turn, prices. Finally, technical factors and market speculation also play an important role in gold price movements. Retail and institutional investors often use technical analysis to make investment decisions. This trading strategy involving gold can trigger dramatic price fluctuations in a short time. Therefore, it is important for investors to remain sensitive to market signals and indicators that can influence gold prices. Overall, global gold prices are a reflection of a variety of interrelated economic factors. From inflation, interest rates, physical demand, to geopolitics and speculation, everything plays a role in determining the direction of gold price movements. By understanding these dynamics, investors can make better investment decisions and adapt to changes in global economic conditions.